Target: Still shots (Death in America, contin.)

Proenza for Target

. . . a real fashion fairy tale
A woman and two children
died in the fire.


Where can you go when no place is–– safe?

Träume von Schönheit, Träume von Sicherheit.
Ist Minneapolis eine sichere Stadt?
Wird der Name der Mutter unser Leben lang über uns wachen?

Es ist die Geschichte zweier schwuler It-Boys und einer neuen Stufe corporate citizenship.
Es ist Anna Wintour meets Harun Farocki.

They made a moniker out of their mothers’ maiden names.

Jack McCollough und Lazaro Hernandez verbringen ebenso viel Zeit in den Bilderarchiven der jüngeren Vergangenheit wie Harun Farocki und Christian Petzold.
Both spend a bunch of time at the Condé Nast library amassing photographs, drawings, whatever seems attractive now. Whenever one designer finds something, he makes two copies, and diligently pastes it in both his and his partner’s inspiration book.

Bilderatlas oder inspiration book – look books of cultural forces.

It’s about still shots:

“Not only were the Target people able to clean the tape, they also made still shots from it that were used by the boys’ school principal to identify them”

Two boys, out of school:

. . . there are separate apartments and separate dogs . . .

Dieser Tage beginnt der Verkauf der ersten von Proenza Schouler für Target’s “GO International”-Linie entworfenen Kollektion. OMIGAH!!!

They’re a real fashion fairy tale.

If they’re feeling “arty,” well, then, which art?
Forensics, maybe?

It’s a bit of a fashion parlor game to pronounce which of these boys is the talent, which the hustler.

Target Corp. (“Expect More. Pay Less.”) wurde 1962 in Minneapolis (“Muderopolis”), Minnesota gegründet. Seitdem ist Target zum sechstgrössten Einzelhändler der USA geworden und hat massiv diversifiziert. Anfang 2006 berichtet die Washington Post über einen speziellen Zweig, ein spezielles Ziel von Target’s Diversifizierung: law enforcement.

Ein Dialog am Rande einer fashion week:

“I’m going to order everything” (Carine Roitfeld, editor-at-large Vogue France)

“He raped a woman the next day” (Robert J. “Bob” Ulrich, CEO Target)

“. . . everything––”

“It struck me that following repeat criminals was really an inventory-management problem”

McCollough says he’s the dreamer of the two, the more painterly, the more fantastical. Hernandez is more concerned with wearability.

“It is a tricky issue when firms get too close to government” (Ernesto Dal Bó)

“We’re inspired by art. Even a little bit of, like, Pop Art–y stuff” (Jack McCollough)
Forensic-y stuff?

Target forensics investigators spend 45 percent of their time offering pro-bono assistance to law enforcement. Target declined to say how many cases that involves per year.

Such close cooperation sometimes has Target employees working as de facto law enforcement officials.

“Target is pushing forward a different model of corporate giving,” (Douglas G. Pinkham)

The boys are working in their Chinatown studio with their fit model Soos, a lanky redhead who looks far more like a fashion illustration (all sharp jutting angles and irrationally long limbs) than an actual person, and two seamstresses.

“In many ways, Target is actually a high-tech company masquerading as a retailer” (Nathan K. Garvis)

Before Target’s involvement, the prosecutor won convictions for about three repeat criminals a year. Since adding the new staff and changing how it operates, the prosecutor now has more than 90 such convictions in a year.

A woman and two children died in the fire.

NY magazine: Two Stylish, 1 + 1 = 1



Spring 2007


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